Worldwide reach
- 27 nationalities among the participants
- 3 continents crossed: Europe, North Africa, West Africa
- More than 6,000 km covered in 13 days
Key figures · 16th edition
One rally, millions of impressions
A human and sporting adventure with worldwide media reach.
The 16th edition in numbers
122
Countries covered on TV
878 M
TV households reached
1 600
Press articles
2,96 Md
Estimated views
Press
- €32 million in advertising equivalent
- Motoring, sports, lifestyle and general press
- Italy, France, Spain, India, Belgium, United States…
TV and digital
- 13 minutes a day and short formats for 12 days
- 1.3 billion digital users reached
- More than 317 hours of cumulative airtime
- 68 partner online channels
Social media
- Instagram : 2,5 M people reached, 96 000 followers
- TikTok : 3,7 M impressions, 170 000 followers
- YouTube : 400 000 views, +20 500 subscribers in 15 days
- Website: 600,000 page views (+50%)
Full document
The detailed media report
All press, TV and social media coverage of the edition, channel by channel and country by country.
